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Want to reduce your waste without moving a finger? Here's the story of how we made it possible.

Sorry, that headline was misleading and yes, you can call me a bad boy for writing it. But to be fair, it's not too far from the truth. How much mental and physical effort do you have to put in when you want to go from a 'meat-eating SUV-driving party lifestyle' to a more...how should I phrase this...healthy and sustainable lifestyle? Completely changing your lifestyle is a lot of work, and it takes time. Too much time. So much time in fact that we were getting pretty stressed out about it and decided to act. We decided we needed to create a way for people to transform their life with a click of a button. So yes, you do have to move a...

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